Get rid of IT
Igangsætter: Robert Dichtl
What is your project about, including how do you work to create a new business model in the circular economy?
“Get rid of IT” implements a circular economy perspective on e-waste management! We strive to create awareness about the electronic waste problem in Denmark and to establish consumer-friendly and data safe disposal solutions for discarded electronics. By working with the Copenhagen municipality, we promote the reuse of used electronics and works on improving the disposal situation now locally in the Recycling Center in Sydhavn.
How far are you in the process and what will the next look like, for example, the next year? What is needed to make your business model financially sustainable?
We are now in the test and go-to-market phase which is buying the electronic wholesale from the City of Copenhagen and reselling them to consumers with a 2-year warranty or to businesses. Electronics containing personal data won’t be sold from the City of Copenhagen to us.
To create a sustainable business model scale is very important as well as the cooperation with the two key players Københavns Kommune and ARC. Later this year we hope to have the right scale by working with more locations in Copenhagen and being able to access the majority of discarded but working electronics.
What are the strengths of your project and how does it differ from other similar projects?
The strengths are the impact of the business model. Electronic waste is the fastest growing waste stream and by improving the current practices, huge economically and environmental savings can be achieved. We are not a typical project where we create or upcycle the waste stream. We aim to promote more recycling and stop wasting functioning products from a way to an early death.
What challenges do you face?
One challenge is the legislation regarding selling second-hand electronic goods. Because this is very important to us, we make sure that the process is consumer-friendly and good for the environment. Another challenge is to scale it up fast so that the whole process can be done in a financially stable way, and costs per item can be decreased.